Stylish & Functional Products Created By Moms, For Today's Busy Moms

Saving you time, money and sanity!


Here is our list of hand picked favourite finds for moms.  These useful tools, accessories, and gear are ALL created by moms (or dads), just like yourselves, and will help make your travels from pregnancy through motherhood, a little bit more fun, productive and sane.

Many of our mom-invented products such as the Sock Ons and the Baby K'tan Baby Carriers  are award winning, and all were carefully chosen and aimed towards a mom's busy lifestyle in mind.  Our goal is to help simplify the everyday tasks. 

We understand as busy moms, you rely on products that are simple to use, of high quality construction, safe, durable, versatile, and easy to care for.  Just as important, you look for products that combine both style and functionality.  Innovative products such as the Undercover Mama Nursing Shirts and the Pirose Nursing/Fashion Scarves give you the style you seek, and their versatility give you better bang for your buck.

While our website is tailored primarily towards new and expecting moms, anyone who knows someone who is a mom or a soon-to-be-mom, can shop here also.  Many of our unique mom-invented products would also make great baby shower gifts or new mom gifts.

Click the LEFT sidebar to browse our growing collection of new mommy gear and mommy gifts.

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